Brand Identity · Health & Wellness · Roč, Istria, Croatia
Strategic brand identity for US health and wellness companies — built with intention from a medieval village of 80 people in the hills of Istria, Croatia.
Sonja Guina left Zagreb for Roč — a medieval walled village of 80 people in Istria — to build a quieter, more focused creative life. Bura Studio grew from that same philosophy.
No open plan office. No account managers. Just focused, intentional design work. One of the oldest Glagolitic script sites in the world. Completely off the tourist map.
The time difference means you wake up to progress, every single day. While you sleep, the Bura wind works.
Based in Istria, Croatia. Working exclusively with US health and wellness brands.
Positioning, audience definition, brand voice, competitive landscape. The thinking that makes everything else work.
Logo system, typography, colour palette, iconography, brand marks. Every element designed to work together.
Comprehensive rules your team and future agencies can follow. Protects the investment forever.
Cards, packaging, social templates, pitch decks. The brand applied to everything your customer actually touches.
What's working, what's working against you, what to fix first. Written report in 48 hours.
Roč, Istria, Croatia. No distractions. No noise. No open plan office. Working from a medieval walled village of 80 people has a way of clarifying what matters. Just the work.
"Like the Bura wind — we strip away everything unnecessary and leave only what's pure."
A focused 60-minute call to understand your brand, audience, values, competitors, and ambitions. I ask the questions most designers skip.
Your positioning, brand voice, and two distinct creative directions. You choose the path. We align before a single logo is drawn.
Full visual identity developed and refined. Logo system, typography, colour, patterns, and collateral. Three rounds of revisions included.
Complete brand files in every format, plus comprehensive brand guidelines. You own everything, completely and forever.
Three clear packages for three stages of growth. All include strategy — because design without thinking is just decoration.
✦ Not sure which is right for you? Send a message — I'll point you in the right direction.
A powerful, cold, dry wind descending from the Dinaric Alps toward the Adriatic. Precise. Unstoppable. Clarifying. It strips everything back to what matters.
"Like the Bura wind — we strip away everything unnecessary and leave only what's pure."
It's the wind that shapes the coast Sonja now calls home. The philosophy behind everything this studio does — strip away the unnecessary, leave only what is pure, focused, and real.
Based in Roč, Istria, Croatia. Working with US health & wellness brands across the Atlantic.
If you're a health or wellness brand ready to invest in an identity that matches the quality of your product — let's talk.
Based in Roč, Istria. Replies within one business day.
A village of 80 people. One client at a time.